There are a myriad of reasons why SEO is vital.
The Top 5 According to JoomlaHost.com.au are:
#5 - SEO : Don't see it as a cost, it is an Investment
With a good SEO plan, for example those that JoomlaHost.com.au offer, any money you spend on SEO...large or small, should provide you with a very good Return On Investment or ROI. Of course, the more you spend, the higher the ROI. For example, if your ROI is 3 to 1, and you spend $100 on SEO, you could expect around $300 of sales generated. Spend $1000 and generate $3000, so on and so forth.
Remember, don't think of SEO as an expense, think of them as an investment in your business growth.
#4 - Search Engines dominate Market Share
Google, Bing and others of that ilk have been around for a long time. Amazingly, "googling" has become a catch phrase for searching on line, even Bing users, will say "Ill google it". Its amazing to consider that Search Engines use is still on the up. With the sharp increase in the popularity of "online" reviews, now estimated at an incredible 85% of all online shoppers, the upward trend is only going to continue.
You can invest thousands in Paid Search results, but in the end, if you don't have organic SEO, you still risk being not found!
#3 - SEO equals more Offline Sales
A Nielsen study proved that 86% of shoppers use the Internet to look up the contact details of a local store or business. So even those that don't sell online, such as a street store front, office or factory, are still reliant on SEO and search results to increase business.
SEO is not only the king of online sales, it brings people right off the street, and into the front door of your physical store. Consider your website as a salesperson that never sleeps and works for next to nicks. SEO is the fuel that increases and feeds those sales.
#2 - Organic SEO gives better performance than Paid Traffic
Of course paid Social Media and Search Engine Adverts, also called Pay Per Click or PPC, work reasonably well in most cases. But Organic SEO is still the leader in terms of performance. Check out these stats:
Organic SEO Equals 75% of Traffic.
Organic SEO Expenditure equates to just 15% of world wide Search Engine Marketing spend. (But remember, it equals 75% of traffic!)
To look at it another way, PPC ad's are responsible for 85% of money spent worldwide on online marketing, but us only responsible for 1/4 of all traffic.
Well spent money, is on Organic SEO!
#1 - SEO means People WILL find your website.
In the end, getting people to find your website is the most important goal of any website owner, no matter what type of site or what sort of business. Key to this, is good, smart use of Organic SEO.
JoomlaHost.com.au offers a variety of SEO Packages, Organic, PPC or Social Media Ad assistance. Check out our SEO page for information and pricing.